of people search for businesses online
Billion Google searches per day
Let me start with a small story. Tom Wicker has just started a new e-commerce business and is overwhelmed with the pressures. Although he has an excellent marketing team, a great website and great products, he still isn’t making enough sales, and feels as though his competitors are literally hogging up all his clients. He decides to take matters into his own hands and starts to investigate the reason.
After careful analysis, he realizes that his marketing team is doing their job just right, but the problem is that people who are looking for products that he has are finding his competitor’s sites first. A friend of his suggests he hire an expert who knows the ins and outs of how Google and other search engines rank web pages. This may help his website claw its way up the ranking ladder, to come in full view of prospective clients. He gives it a shot and consults with an SEO expert (Search Engine Optimization).
An SEO expert is a person who is trained and skilled to research and analyze trends in search engine algorithms and find the best practices to improve ranks of any website in the search results. Surely enough, the SEO expert finds out a number of flaws in Tom’s company website that are taking it down the ranks. Once he takes care of these, Tom finds his website drawing in more revenue than it ever did before
If you want to stay ahead in the modern online rat race, you have to up your SEO game, or else, risk getting left behind. Following are a few ways investing in an SEO expert will benefit your company:
Nothing spills in more profits than an effective online presence. For your online presence to be cost-effective, you need to be constantly and consistently on the lookout for trends and patterns in online search behaviors and search engine algorithms. This is impossible to do on your own. Moreover, sometimes, minor optimization errors due to lack of knowledge can bring irrevocable harm to your search engine ranks. This will in turn affect your leads, sales and thereby revenues. An SEO expert can deliver value-driven SEO both on your site and by building links off-site, thereby building up your online profile effectively.
Marketing on the internet can be quite a competitive game, with a number of similar sites fighting for the top spot. Unfortunately the number of top spots are limited, which makes it even more important for you to be ahead of your game. To rise to the top, you will not only need an increased page rank, but also offer your clients something that is unique, since customers have gotten smarter now and are used to making comparisons between sites. An SEO expert is armed with the knowledge and expertise to fine tune your website at just the right places to have traffic pouring in.
Any company that has ever tried to do their SEO on their own knows how greatly time consuming a task it can be. Why waste precious time and company assets attempting to do something that you can easily outsource? An SEO expert’s primary job is optimization. It is what he does for a living and it is what he does best. He has the expertise, experience and the time to take care of the website optimization tasks for you. SEO isn’t something that you can learn overnight and apply. It is both an art and a science and needs loads of research, patience, creativity and expertise. Hence, it would be wiser to seek help from an SEO professional and free up your time to focus on those aspects of your business that actually need your time and attention.
Search engines like google update their search algorithms frequently. Keeping up with these changes can be quite tough for you or your marketing team. Every time google brings out a new update, those un-prepared end up risking a decline in their ranks, thereby forfeiting their expected leads and sales. An SEO expert, however, always stay abreast of any new updates and understands well how these changes will affect the visibility of your website. So he will inevitably keep your website duly prepared before the updates start getting implemented, thereby ensuring that you don’t lose your place in the google ranking hall of fame.
No matter how optimized your website is and how successful your SEO strategies are, if you want to stay on top, you will need data or metrics and that too on a regular basis. Some of these metrics include how many visitors are coming into your site through search engines, how many are becoming loyal customers, and how your keywords and phrases are ranking at the search engines. An SEO Pro is always monitoring these metrics and making reports, such that it becomes second nature to them. With the help of these metrics, the SEO Professional can help evaluate if all your SEO efforts are actually directing your company to business goals and identify any opportunities and threats from your competitors.
Hiring an SEO expert is an investment, not an expenditure. Trust an SEO expert to bring your business right under the fingertips of your customers.